Thursday, June 5, 2008

Shorter Labor Day holiday has limited impact on China LCD TV market

The shortening this year of China's Labor Day holiday at the beginning of May did not impact demand for LCD TVs as bad as expected, with unit sales dropping only 5-10% on year, according to industry sources.

China's Labor Day holiday, which used to be a week or longer in duration, traditionally is a strong shopping period. But since the Labor Day holiday was shortened this year, worries arose that demand would take a strong hit.

But the smaller-than-expected decline in LCD TVs sales during the holiday period also allowed inventory at the retail channels to maintain a healthy level of 20-25 days, the sources noted, adding with demand expected to pick up in the third quarter, demand for LCD TV panels will also increase.

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