The company also announced a content acquisition programme, aimed at providing the services required to enable advertisers, brands, channels and content owners to quickly, easily and cost-effectively launch video rich interactive applications on the Sky platform.
"Today's launch on Sky makes TV Key functionality available to over 8.8 million TV viewers in the UK and can be used by any broadcaster or channel on Digital Satellite. It is the first step on our interactive road map," said Ian Valentine, CEO, Miniweb Interactive. "Our mission is to change the economics of interactive TV so the industry can deliver video rich interactive services over broadband to multiple types of TV device.
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