High-def LCD television sets turned out to be the real champs.
High-definition TV using LCD technology crushed rival plasma TVs in the run-up to the football game - the biggest time of year for television set sales.
According to a report from The NPD group, a retail research outfit which analyzed sales figures for January, more than 80 percent of all TV sales before the game were LCD sets.
There has been a bitter debate between TV experts over which technology is better - but consumers seem to have voted big for the LCD format.
Plasma flat-sets, which are typically more expensive, snared only 11 percent of sales.
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