Starting this month, the service, which will feature a video news and entertainment feed updated throughout the day, will be broadcast, using Bluetooth technology, to a network of transmission points in the eastern states.
Anyone with a Bluetooth-enabled mobile phone will be able to receive the free service - to be funded by a range of blue-chip advertisers - if they are within range of a transmitter, regardless of their mobile carrier.
News agency Reuters has signed on to provide news, while the company has employed its own journalists - including an on-screen newsreader - and has had discussions with other local publishers, including Fairfax.
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