Thursday, May 29, 2008

Macrovision's TV Guide and Sunflower Broadband Collaborate on Set-Top Box Clickstream Measurement

Macrovision Solutions Corporation (NASDAQ:MVSND) and leading independent cable operator Sunflower Broadband today announced the planned deployment of a set-top box clickstream measurement solution for its TV Guide Interactive(R) i-Guide(TM), one of the cable industry's most widely-deployed interactive programming guides (IPG). The collaboration marks the first planned clickstream deployment for Macrovision(R) and Sunflower Broadband(TM) to collect valuable IPG usage data that can be used to make consumers' television experience more enjoyable.

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