LOS ANGELES Fox is shaking up the commercial TV model with "Remote-Free TV."
At its upfront presentation Thursday, the network announced it will air two new drama series, J.J. Abrams' Fringe and Joss Whedon's Dollhouse, with dramatically reduced commercial breaks.
"It's a simple concept and potentially revolutionary," Fox Entertainment chairman Peter Liguori said. "We're going to have less commercials, less promotional time, and less reason for viewers to use the remote. We're going to redefine the viewing experience."
Both shows would have network commercial loads of about five minutes per hour, about half the usual. The commercial pods would also be shorter and they would have about half the promo load as well.
In an interview after the presentation, Fox Entertainment president Kevin Reilly acknowledged that "Remote-Free TV" was a risk but there needed to be a "paradigm shift" in network TV.
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Wednesday, May 21, 2008
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