"I am confident our industry will have played a key role in its success…not simply because we stepped up to help with a $200 million consumer education campaign…but because we are working constructively with broadcasters, government agencies and other stakeholders to ensure its success," McSlarrow said in a keynote address at his industry's annual convention.
All full-power TV stations must turn off their analog signals on Feb. 17, 2009. Cable homes with analog TV sets not connected to the pay-TV service need to take action to prevent those sets from going dark.
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